MTV AFRICA MUSIC AWARDS 2014

Exclusive on the night footage available free of charge without restriction

Saturday 7 June 2014: ICC, Durban, KwaZulu-Natal, South Africa

Africa’s contemporary music industry comes under the spotlight as the winners of the MTV Africa Music Awards KwaZulu-Natal (MAMA) are announced at a star studded ceremony at Durban’s International Convention Centre (ICC).

Africa’s biggest contemporary artists and achievers will be gracing the red carpet for what is the biggest event of the African music calendar.

Musicians from the length and breadth of the African continent have been nominated in the awards, created in 2008, which celebrate African contemporary music and achievement in 18 different categories including Best Male, Best Female, Best Group, Song of the Year and Best Video.

South African artists Mafikizolo and Uhuru, and Nigerian superstar Davido lead the field in the 2014 MAMA with 4 nominations each.  Kenyan actress and Oscar winner Lupita Nyong’o is nominated in Personality of the Year category.

Artists recognised by the awards include: 2Face, AKA, Amani, Beatenberg, Big Nuz, Burna Boy, Chidinma, Danny K, Diamond, DJ Buckz, DJ Clock, DJ C’ndo, DJ Ganyani, DJ Kent, The Arrows, Donald, Don Jazzy, Dr Malinga, Dr Sid, Efya, Espoir 2000, Fally Ipupa, FB, Ferre Gola, Flavour, Fuse ODG, Gangs of Ballet, Goldfish, Heavy K, Ice Prince, JD, KCEE, Khuli Chana, LCNVL, Lizha James, Matthew Mole, May D, Mi Casa, Michael Lowman, Nakhane Toure, Nelson Freitas, Olamide, Oskido, Professor, The Parlotones, Phyno, Radio and Weasel, R2bees, Sarkodie, Sauti Sol, Shortstraw, Stanley Enow, Tiwa Savage, Toofan, Uhuru, Youssoupha and Zakes Bantwini.

Kenyan star and winner of the 2014 Best Actress Oscar, Lupita Nyong’o is nominated In the Personality of the Yearcategory, against Nigerian writer Chimamanda Adiche (“Half of a Yellow Sun”),  international soccer player Yaya Toure(Cote d’Ivoire), South African comedian Trevor Noah and Nigerian actress Omotola Jalade Ekeinde.

In the running for the coveted Best Video title, which is awarded to the director of the video, are: Amr Singh for “Heaven”by DA LES; Kyle Lewis for “Sleepwalker” by The Parlotones feat. Khuli Chana; Terence Neale for “Ragga Bomb” bySkrillex feat. Ragga Twins.  Nigerian director Clarence Peters is nominated twice, for “SOS” by Yung L and Burna Boy’s “Run My Race”.

This year’s award ceremony will also crown the winner of MTV Base Leadership Award.  The award is presented to a young African man or woman under the age of 40 who is inspiring young Africans by their leadership and extraordinary achievement in a prominent field (including but not limited to: the arts, business, politics, science, entrepreneurship and charitable work).

Nominees for Best International Act and the MTV Base Leadership Award have still to be revealed.

MTV Base has just revealed that R&B superstar Miguel is to join the star-studded line-up of performers at the 2014 MAMA.  Also adding star power to the awards ceremony will be Nigerian sensations Flavour and Tiwa Savage, while urban hit makers Uhuru, Oskido and Professor will be flying the flag for South Africa.

The MTV Africa Music Awards 2014 is sponsored by KwaZulu-Natal Province in association with Absolut and The City of Durban.

Interviewee available

Viacom International Media Networks Africa SVP & MD Alex Okosi is available for live or pre-record television interviews on

• Saturday 7 June  – availability is limited

For interviews please contact the SixThree media team on mediarelations@sixthreecomms.com

B-Roll Footage and audio available

There will be a 15-minute B roll package, shot to broadcast news standards, available free of charge without copyright restrictions. It is available free of charge, via APTN Global Video Wire/via BT local ends for UK-based broadcasters or by download. Audio files will be available by download only.

Expected shotlist:

• Stars arriving on the red carpet at the ICC, Durban
• Celebrity interviews on the red carpet
• Soundbites with: Alex Okosi, SVP & MD, Viacom International Media Networks Africa and Tim Horwood, Channel Director, MTV Base;
• Interview with Mr James Nxumalo, The Mayor of Durban
• Interview with Mr Desmond Golding, Head of Department, Department of Economic Development & Tourism, KZN Province
• General atmosphere
• GVs crowd outside the ICC
• Cleared interview and video clips from winning artists. Categories will potentially include: Best Male, Best Female, Best Group, Song of the Year, MTV Base Leadership, and Transform Today by Absolut.
• Copyright cleared excerpts from the MTV Base Awards Show programme (see note below regarding restrictions).

THE FOLLOWING RESTRICTIONS APPLY TO ON-STAGE EVENTS WITHIN THE ICC AUDITORIUM AT THE MTV AFRICA MUSIC AWARDS IN 2014:  BROADCASTERS MUST USE THE ON-SCREEN COURTESY “COURTESY OF MTV BASE 2014”

THE MATERIAL MAY BE USED ONLY FOR NEWS REPORTING PURPOSES DIRECTLY RELATED TO THE AWARDS PRESENTATION AS AN EVENT / NO LIBRARY ACCESS. NO RESALE.

The highlights package will be distributed via local ends, APTN or you will be able to download the footage in broadcast quality.
For technical assistance on the day of transmission please contact mediarelations@sixthreecomms.com

B Roll via BT Tower local ends for British based broadcasters

Repeat B Roll feed via BT Tower local ends for British based broadcasters

APTN Transmission on the Global Video Wire

US Satellite Feed

For hard copies of the footage, please contact the SixThree’s Media team mediarelations@sixthreecomms.com

TV and Web Footage and Audio available for download

All video material and audio files will also be available for download at
https://sixthree.chillivault.tv/login
Username: mama2014@sixthreecomms.com
Password: mtv

Material will be available on Sunday 8 June by approximately 0400 GMT. A 2-minute web video will also be available for download.

Key Event Timings

1300 CAT – Red carpet media pens open for set up

1815 CAT – Red carpet media pens lock down

1830 CAT – Red carpet arrivals commence / ROH doors open to guests

1930 CAT – ROH doors closed / Red carpet arrivals draw to a close

2000 CAT – Guests seated

2100 CAT – Ceremony commences

2300 CAT – Ceremony finishes

Media Accreditation

Working media wishing to cover the MTV Africa Music Awards KwaZulu-Natal in 2014 must complete an application form. Please contact the accreditation team on alison.reid@vimn.com. The accreditation team at MTV Base will review all accreditation applications and respond to all media week commencing 19 May.

• ADVISORY ENDS –